Way #1 - Retargeting All Your Website Visitors

FB Pixel must be installed on your site or platform ASAP because until you install it, the custom audience will not start building.

After the installation, you will have to create a custom audience and instruct Facebook to feed you with all your main domain visitors and how recently did that happen.

For example, a Website Custom Audience of those who have visited your website in the last 180 days can be created as below:

Facebook allows you to monitor visitors to your websites and use the information to retarget them for a maximum of 180 days.

Meanwhile, FB automatically removes those who didn't revisit your site within that period from the custom audience.

This standard custom audience is utilized for general engagement campaigns like brand awareness so that your company remains in the customers’ minds. 

This is the magic! You can set this up as granular as you want by creating separate audience between 1 to 180 days.

Consequently, this audience can be systematically used to send follow-up messages thereby replacing or augmenting your email marketing software.

 E-Mail Marketing Software is called an e-Mail Autoresponder

Click here to get a 30 day Free Trial.

The significant advantage of this method is the low friction faced when contacting people on their Facebook Newsfeed. 

For instance, a custom video Ad can be created and sent to them immediately after they visit your website. This will serve as a means of targeting your first Custom Audience.

After that, you can send a second message using another video Ad but this time, visitors in the last three days are your focus excluding the visitors in the previous 24 hours.

While Open Email rate is about 20% on average, this type system presents a view rate of 60% plus.