What does the Facebook Pixel mean?

The Facebook Pixel can be described as a short text code that you placed on your website in other to achieve some desired results. Attaching this little piece of code to your site brings many advantages which include:

Ads Optimization: This helps you to deliver your ads to a target audience that can be easily converted.

   Conversion Tracking: This enables you to see which of your Ads is working and which one is not so that you focus more on the winning ones and neglect the nonperforming ones.

   Custom Audience Creation: This is the utilization of your customers’ behavior and action to your sale offers to make more sales of your products and services that meet their demands and needs. It also enables us to monitor all our ad conversions from Facebook Ads and optimized Ads based on received data. It also helps us to develop a focused audience for upcoming ads and make more sales from qualified leads, i.e., those customers who have generated interest in your website.

Also, it works by following the website visitors who are FB users. As these people interact with your website, the site notifies Facebook about the pages they visited, the button they clicked and the duration of their stay on the website.