Way #1 - Retargeting All Your Website Visitors

FB Pixel must be installed on your site or platform ASAP because until you install it, the custom audience will not start building.

After the installation, you will have to create a custom audience and instruct Facebook to feed you with all your main domain visitors and how recently did that happen.

For example, a Website Custom Audience of those who have visited your website in the last 180 days can be created as below:

Facebook allows you to monitor visitors to your websites and use the information to retarget them for a maximum of 180 days.

Meanwhile, FB automatically removes those who didn't revisit your site within that period from the custom audience.

This standard custom audience is utilized for general engagement campaigns like brand awareness so that your company remains in the customers’ minds. 

This is the magic! You can set this up as granular as you want by creating separate audience between 1 to 180 days.

Consequently, this audience can be systematically used to send follow-up messages thereby replacing or augmenting your email marketing software.

 E-Mail Marketing Software is called an e-Mail Autoresponder

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The significant advantage of this method is the low friction faced when contacting people on their Facebook Newsfeed. 

For instance, a custom video Ad can be created and sent to them immediately after they visit your website. This will serve as a means of targeting your first Custom Audience.

After that, you can send a second message using another video Ad but this time, visitors in the last three days are your focus excluding the visitors in the previous 24 hours.

While Open Email rate is about 20% on average, this type system presents a view rate of 60% plus.

Create a Custom Audience in Facebook

For instance, your existing email list can be uploaded directly to Facebook, and a Custom Audience created from it.

How does it work? After the receipt of data from your email list, a Facebook algorithm will try to synchronize the file with individual FB Ids on the big database. The email of those that match will then be added to your Custom Audience which contains all your subscribers who are Facebook users.

You can also retarget those how have visited your website in the past 180 days.

Firstly, get FB Pixel installed into your website header if you want this feature to work.

After that, log in to FB and create a Website Custom Audience also known as WCA of Website traffic.

It has been established that customers need many touch points before deciding to purchase. Subsequently, you will learn ‘Seven Ways of Using FB Pixel to Triple your Sales’ by merely retargeting and creating those so important many touch points with your audience.

Definition of Facebook Retargeting

In a simple term, Facebook retargeting is a type of advertising system that allows you to reach out to those who have once; 

-Visited your website,

-Subscribe to your newsletter or

     -Made a purchase of goods and/or services on your site.

Facebook gives you ‘retargeting audiences’ opportunity based on your list of customers, your website traffic, the activities on your official mobile App, offline events, and customer engagements.

What does the Facebook Pixel mean?

The Facebook Pixel can be described as a short text code that you placed on your website in other to achieve some desired results. Attaching this little piece of code to your site brings many advantages which include:

Ads Optimization: This helps you to deliver your ads to a target audience that can be easily converted.

   Conversion Tracking: This enables you to see which of your Ads is working and which one is not so that you focus more on the winning ones and neglect the nonperforming ones.

   Custom Audience Creation: This is the utilization of your customers’ behavior and action to your sale offers to make more sales of your products and services that meet their demands and needs. It also enables us to monitor all our ad conversions from Facebook Ads and optimized Ads based on received data. It also helps us to develop a focused audience for upcoming ads and make more sales from qualified leads, i.e., those customers who have generated interest in your website.

Also, it works by following the website visitors who are FB users. As these people interact with your website, the site notifies Facebook about the pages they visited, the button they clicked and the duration of their stay on the website.