For instance, your existing email list can be uploaded directly to Facebook, and a Custom Audience created from it.
How does it work? After the receipt of
data from your email list, a Facebook algorithm will try to synchronize the
file with individual FB Ids on the big database. The email of those that match
will then be added to your Custom
Audience which contains all your subscribers who are Facebook users.
You can also retarget those how have visited your website in the past 180
days.
Firstly, get FB Pixel installed into
your website header if you want this feature to work.
After that, log in to FB and create a
Website Custom Audience also known as WCA of Website traffic.
It has been
established that customers need many touch points before deciding to
purchase. Subsequently, you will learn ‘Seven
Ways of Using FB Pixel to Triple your Sales’ by merely retargeting and creating
those so important many touch points with
your audience.
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